No matter how small your business is, it's big to you and your customers. Your web site should reflect this. It should tell visitors, "Hey, we're awesome, and because you're awesome, it's a match made in heaven."
Your web site should look great. It should be fast. It should work on mobile devices. And, most importantly, it should be all of these things without costing a lot. We're Mighty Sitey. We build great sites for big small businesses.